Chargeitspot: core values poster
prompt
The Core Values reflect ChargeItSpot’s mission for communication and integrity, and were written during the company’s start in 2012. The new Core Values poster should include ChargeItSpot’s updated branding since the launch of the new product line, ARC. ARC and ChargeItSpot have new combined brand guidelines.
The original Core Values poster. The new design should be the same dimensions in order to fit inside the existing frame at 3x4 ft.
submitted ideas
Color palette
CYMK:
1 28 92 0
RGB:
250 188 46
HEX:
#fabc2e
CYMK:
80 51 89 66
RGB:
24 51 25
HEX:
#183319
The new Core Values poster uses ChargeItSpot/ARC’s primary yellow, and a darker shade of the accent green.
ChargeItSpot’s old branding colors on the bottom.
fonts / font customization
Primary Font
The primary font is the default typeface and is used for headers and titles.
Secondary Font
The secondary font compliments the primary font. It is used for subheadings and smaller details.
After foregrounding the phrase Core Values in previous submissions, I had the idea to make it a background.
I had wanted to make a poster with a scanning-error effect for a while. I proposed this idea to the lead designer who gave me permission, and advised I try it with both a digital and analog effect. To achieve this, I created outlines for the phrase CORE VALUES in Proxima Nova Alt Bold, and using Adobe Illustrator’s mesh tool to create that wavy, dragged-out look.
I re-colored it with ARC yellow HEX #fcbd30 and set the opacity to 50%.
Supporting Font
This compliments the primary and secondary font. This should be used within body copy.
