CHargeitspot 2023 holiday E-card
prompt
Create a brand-specific holiday e-card to send to ChargeItSpot employees and clients. It should be easy to access through email.
process
Targeted toward the clients and associates of ChargeItSpot tech company, the e-card aimed to deliver personalized holiday wishes in a format analogous with the company’s services — text messages on mobile devices. Simultaneously, it served as a vehicle to introduce and celebrate the company's updated branding, showcasing the new ARC by ChargeItSpot logo as a contact photo on the animated device.
Mimicking iPhone visuals, the e-card incorporated familiar Apple fonts and graphics. The elements were created in Adobe Illustrator and animated in After Effects, then bolstered with royalty free music and sound effects. The choice of color palette and illustrations aims to evoke a vaguely non-denominational but festive holiday theme.
Original sketches drawn with pencil in physical sketchbook, then scanned and image-traced in Adobe Illustrator.
fonts in use (Iphone animations)
Primary Font
The primary font is the default typeface and is used for headers and titles.
Secondary Font
The secondary font compliments the primary font. It is used for subheadings and smaller details.