NRF 2023 dinner invitations
prompt
Create an elegant and corporate-friendly dinner invitation to send stakeholders and clients for the annual NRF 2024 Dinner at two-Michelin-star restaurant SAGA in NYC.
fonts in use
Primary Font
The primary font is the default typeface and is used for headers and titles.
Secondary Font
The secondary font compliments the primary font. It is used for subheadings and smaller details.
Supporting Font
This compliments the primary and secondary font. It is used for body copy and smaller details.
Color palette
CYMK:
70 63 64 61
RGB:
47 48 47
HEX:
#2f302f
CYMK:
26 23 27 0
RGB:
191 184 178
HEX:
#bfb8b2
CYMK:
These are the colors used in printed materials.
RGB:
This is used on-screen and for web design.
HEX Code:
This color code is used on-screen and for web design.
inspiration
Original color palette and sketches of pendant lamps as main graphic element.
The design takes inspiration from Saga's website and the restaurant's interior design. The Saga portfolio presentation by architecture firm Modellus Novus places heavy focus on the intentional choice of the handmade silk pendant light fixtures above the primary dining areas.
Final and alternate versions
